Friday, September 28, 2007

Floating Weeds needs a logo

This is an invitation to our friends, designers whose work we admire, to design our identity for us. We'd like to use all the designs we like, but to get you all started, here's a sort of a brief.

Why the name 'Floating Weeds'
Floating Weeds is a film by Yasujiro Ozu, a Japanese director whose work we admire. It is about a group of travelling perfomers who go from village to village in search of an audience and a livelihood. Therefore, floating weeds. When we saw this film, we realised we were floating weeds too. Kaevan has floated from engineering to advertising to films and from Bombay to Bangalore to Pune. Vinoo has floated from microbiology to advertsing and now to films and from Bangalore to Pondicherry to Chennai and now to Bombay. And so 'Floating Weeds' was born.

What we will be doing
We are primarily interested in making our own documentary films, at least initially. Till we can raise enough funds to start shooting, we plan to support ourselves doing a bit of advertising consultancy and the odd corporate or ad film. We also plan to make a feature film and produce programmes for TV at a later stage. Our larger plan for Floating Weeds is to be a loose collective of like-minded people dabbling in anything and evertything to do with films, advertising and beyond.

What we want the identity to be
We want the identity to reflect the kind of people we are. Since you know at least one of us well, we don't need to tell you much. But we'd like the identity to be the kind that's so simple and obvious that most people overlook it. More importantly, it has to be 'us'. Purposeful drifters. Informal. Creative. Simple and straightforward.

An idea-starter
An idea we have come up with is a 'floating identity'. It's never constant and keeps changing, while retaining some common elements. Imagine letters caught in a stream, connected to each other loosely, each letter remaining the same, but being tossed around by the current. It's never the same on different media, but still identifiable.

Obviously, we'd like you to think beyond that.

Tell us if you can take it up. And when can we see some scribbles. We have an assignment already, and we need the works - visiting cards, letterheads, envelopes and all that.

4 comments:

Dannie John (DJ) said...

go get it. vision is truly remarkable.

parthicle said...

Correct me if I am wrong:
"...ourselves doing a bit of advertising consultancy and the odd corporate or ad film..." - if you can do design and do ads for people, why not design your own logo?
Second: If you are expecting friends to do the design for you free, would you be doing ad films for friends free of cost?
Just asking.

Subramaniam Avinash said...

dude, it takes a few hours to design a reasonably nice logo. if it was as easy to do films for free, i'm sure they'd do a few in return, free.

Unknown said...

Great! Congrats Vinoo and Kaevan. You both seem to match quite well with common interets, like ideas and ofcourse the floating background! Wish you both success in all your endeavours.